In the ad, a brand of deodorant is being sold through the use of rhetorical appeals to young, single males.
The ad shows a women's shirt trying to reach inside the jeans of the male neighbor's clothes, after it has been sprayed with axe deodorant. The ad uses a pathos appeal to draw in single males to buy the product. It uses this appeal to make the customer feel as though women will go crazy and come after him. It makes them want be more attractive or irresistible to females, and this product allows them to do so. The picture does not state that this will make them more appealing, but it does dramatize the effect enough for people to buy it. For example, there are no people in the ad, only the clothes. It's showing that the "axe effect " is so strong that even the women's clothes will want to be with the customers clothes, and makes them want to buy it.
The advertisement uses a pathos style to make people buy the product. It makes the customer feel unattractive since no girls have a desire to be with them. The Axe ad shows what would happen if they bought the product and used it, which shows women wanting to get into his pants. The ad also makes the males curious as to whether or not they have a better chance of being with a girl if they used the product. Naturally the people who doubt the product will try it, allowing the product to be sold to make a profit.
The ad shows a women's shirt trying to reach inside the jeans of the male neighbor's clothes, after it has been sprayed with axe deodorant. The ad uses a pathos appeal to draw in single males to buy the product. It uses this appeal to make the customer feel as though women will go crazy and come after him. It makes them want be more attractive or irresistible to females, and this product allows them to do so. The picture does not state that this will make them more appealing, but it does dramatize the effect enough for people to buy it. For example, there are no people in the ad, only the clothes. It's showing that the "axe effect " is so strong that even the women's clothes will want to be with the customers clothes, and makes them want to buy it.
The advertisement uses a pathos style to make people buy the product. It makes the customer feel unattractive since no girls have a desire to be with them. The Axe ad shows what would happen if they bought the product and used it, which shows women wanting to get into his pants. The ad also makes the males curious as to whether or not they have a better chance of being with a girl if they used the product. Naturally the people who doubt the product will try it, allowing the product to be sold to make a profit.