The ad is telling young adults to withdraw from smoking cigarettes and to "save themselves" from lung cancer and many other problems associated with smoking. The ad uses a pathos, sympathetic appeal showing that the company is concerned about the smokers well being to get their message across to the targeted audience. The target audience is younger adults between the age of twenty and thirty. The audience is not only targeted towards women, as the picture shows, but [[#|men]] as well.
Although the picture is of only a woman smoking,men primarily smoke more than women do and it can be implied that they are also part of the audience. The gender of the model promoting the ad is also important in depicting the target audience. The woman is shown in the ad because women aren’t seen as smoking as much compared to men; however there are many woman who smoke heavily. Also the age of the woman is significant. The woman is youthful and this appeals to woman closer to her age group. In the ad there is a picture of a woman smoking a cigarette, and also at the bottom of the picture is text that reads, “Kill a Cigarette and Save a Life. Yours”. The text at the bottom has a strong message and a pathos appeal as well. The message says that the only way to save your self from the many harmful effects of smoking is to quit smoking. This message is in collaboration with how the smoke forms a noose around the smoker’s head. Together they state that, if you [[#|continue]] to smoke, you are voluntarily killing yourself slowly. The smoker is slowly throwing their life away and practically committing suicide, which is what makes the form of the smoke into a noose more important and symbolic. The smoke cloud shaping into a noose instead of a gun, for example, reveals a much slower death than the rapid speed of a bullet. Another part of the ad to examine is the person’s face while they are smoking. The model’s face is neither concerned nor worried about the effect smoking will have on her, but has a completely different face all together. Her face reveals that she is most likely enjoying the cigarette. Also, she acts as though her thoughts are lingering around in the smoke by the way her head is tilted, staring at the grey fog, but none of the thoughts are connected to her health or cigarettes. The ad allows for that connection of cigarettes and slowing taking your life and puts that thought into the smoker’s head. What the intended effect the ad is trying to display is, it wants people to realize they are killing themselves by using cigarettes, and if they don’t quit the addicting habit of [[#|smoking]] then they are speeding up their lives to inevitable death. The ad is effective in making the smoker question whether they should refrain from smoking or carry out they’re daily lives without the change. However, with the intent of making someone completely cease smoking, the ad is not effective in this area. Over all, the ad makes a point and can possibly cause new smokers to quit, but long-term smokers will not change their habits/lifestyle after viewing this ad.
The ad is telling young adults to withdraw from smoking cigarettes and to "save themselves" from lung cancer and many other problems associated with smoking. The ad uses a pathos, sympathetic appeal showing that the company is concerned about the smokers well being to get their message across to the targeted audience.
The target audience is younger adults between the age of twenty and thirty. The audience is not only targeted towards women, as the picture shows, but [[#|men]] as well.
Although the picture is of only a woman smoking,men primarily smoke more than women do and it can be implied that they are also part of the audience. The gender of the model promoting the ad is also important in depicting the target audience. The woman is shown in the ad because women aren’t seen as smoking as much compared to men; however there are many woman who smoke heavily. Also the age of the woman is significant. The woman is youthful and this appeals to woman closer to her age group.
In the ad there is a picture of a woman smoking a cigarette, and also at the bottom of the picture is text that reads, “Kill a Cigarette and Save a Life. Yours”. The text at the bottom has a strong message and a pathos appeal as well. The message says that the only way to save your self from the many harmful effects of smoking is to quit smoking. This message is in collaboration with how the smoke forms a noose around the smoker’s head. Together they state that, if you [[#|continue]] to smoke, you are voluntarily killing yourself slowly. The smoker is slowly throwing their life away and practically committing suicide, which is what makes the form of the smoke into a noose more important and symbolic. The smoke cloud shaping into a noose instead of a gun, for example, reveals a much slower death than the rapid speed of a bullet.
Another part of the ad to examine is the person’s face while they are smoking. The model’s face is neither concerned nor worried about the effect smoking will have on her, but has a completely different face all together. Her face reveals that she is most likely enjoying the cigarette. Also, she acts as though her thoughts are lingering around in the smoke by the way her head is tilted, staring at the grey fog, but none of the thoughts are connected to her health or cigarettes. The ad allows for that connection of cigarettes and slowing taking your life and puts that thought into the smoker’s head.
What the intended effect the ad is trying to display is, it wants people to realize they are killing themselves by using cigarettes, and if they don’t quit the addicting habit of [[#|smoking]] then they are speeding up their lives to inevitable death. The ad is effective in making the smoker question whether they should refrain from smoking or carry out they’re daily lives without the change. However, with the intent of making someone completely cease smoking, the ad is not effective in this area. Over all, the ad makes a point and can possibly cause new smokers to quit, but long-term smokers will not change their habits/lifestyle after viewing this ad.